Marketing

Oatly’s marketing is great, but who’s drinking Oat milk?

This year, Super Bowl 55 unleashed upon it’s unsuspecting audience, an unrelenting torrent of shockingly terrible ads.

They ranged from noticeably weird:
Maya Rudolph rides a tiny horse
The Jason Alexander Hoodey

To blatantly confusing:
Jimmy Johns is the King of Cold Cuts
Matthew McConaughey is Flat

To obnoxiously self-righteous:
Robinhood says we’re all investors
Can a burrito save the world

To painfully unfunny:
Ashton Kutcher accuses Mila Kunis of stealing Chee-tos
Tracy Morgan for Rocket Mortgage

To utterly pointless:
Paramount Plus Expedition
Fiverr visits Four Seasons Total Landscaping

To surprisingly well targeted:
Dr. Squatch haircare for men
Pringles strands astronauts

The best commercial this year, in my opinion was the Pringles commercial. It was relatively simple, to the point, showed the product, demonstrated the product, and had a clear call to action i.e. Buy Pringles.

Most of the commercials were annoyingly targeted at middle-aged men; the last surviving demographic who actually…